We turn DTC ad spend into
compounding profit.
Creative, media buying, CRO and AI search, run as one system for Shopify brands with a single goal: profitable growth. We find what is capping your growth, then rebuild the creative and funnel to break the next tier.
Trusted by 7-figure DTC brands
in added monthly revenue
after a full creative + funnel rebuild
How we lifted paid conversion rate 35% for a top-10 US supplement brand, at the same traffic
Snapshots from the brands we run
Live Shopify dashboards from accounts we operate. Numbers and brand identities are shared with permission; full named case studies come on the call under NDA.
See the work, in their words
A Succession client walks through what changed when we rebuilt their creative and funnel.
Modern DTC growth is a minefield
- ×The founder is the creative bottleneck and the queue never clears.
- ×Creative that got you here is running too long. CPMs climb, ROAS slides.
- ×UGC creator output is inconsistent and impossible to scale.
- ×One supplement claim and the ad account goes dark mid-launch.
- ×The whole business leans on a single hero SKU.
- ×The last agency staffed your account with juniors who never ran your category.
There is a better way. Enter Succession.
We are not a vendor you manage. We are the creative and growth partner that owns the outcome with you: founder to founder, senior operators only, grounded in the Schwartz awareness framework that actually moves the auction.
“We only win when you win. That is why we put the diagnosis before the pitch, and the work before the invoice.”
The perfect fit for your stage
Creative System Rebuild
A Schwartz-grounded creative engine, not a pile of one-off ads. We rebuild your mechanism, ladder sub-avatars, and structure advertorial top of funnel so the work compounds.
- Mechanism and angle research
- Sub-avatar laddering
- Advertorial top of funnel
- Compliance-first copy for supplements
Media Buying and CRO
We run the spend and tighten the funnel in one loop. Account structure, testing cadence, and landing-page CRO managed together so every dollar works harder.
- Meta media buying
- Parallel account structure
- Weekly split testing
- Landing page and funnel CRO
Be the brand AI recommends
4.99% conversion rate on ChatGPT traffic alone, at one brand we work with.
Shoppers now ask ChatGPT, Perplexity, Gemini and Google what to buy. They get one short answer, not ten blue links. If your brand is not in that answer, you are not in the running.
Paid clicks stop when the budget stops. Being the answer compounds.
What is the best magnesium supplement for sleep?
Three brands come up most for sleep quality and verified reviews:
- 1Your brandRecommended
Cited from your product page, customer reviews and two expert roundups
- 2Competitor A
Cited from a third-party comparison
- 3Competitor B
Cited from a Reddit thread
Be the answer
Answer Engine Optimization. We rewrite your product pages, FAQs and comparisons into clear answers AI can quote, with the schema markup that tells it exactly what you sell.
Be the recommendation
Generative Engine Optimization. We build the proof AI trusts beyond your own site: reviews, expert mentions, comparison content and clean product data in the catalogs AI shopping pulls from.
Tracked to orders
AI-referred sessions, orders and revenue pulled from Shopify and reported monthly, right next to your ad numbers. You see sales, not screenshots of a chatbot.
The shift is already here. ChatGPT visits grew 6x in under a year at one supplement store we run, and most landed straight on product pages. Those pages have to convert. Conversion is our home turf.
On the call we run your top buying questions through ChatGPT, Perplexity, Gemini and Google AI Overviews, and show you who gets named instead of you.
How AI search optimization worksThe tools we run growth on
Battle-tested platforms across storefront, paid media, measurement, and creative, wired into one growth loop so nothing falls through the cracks.
ShopifyStorefront & checkout
MetaPaid social
Google AdsSearch & PMax
TikTokShort-form ads
AnalyticsMeasurement
FigmaCreative & designBreak the next tier in 3 steps
Book your audit call
We pull your ad account and funnel apart on a live call, and you leave with a clear diagnosis to act on.
We rebuild the funnel
New mechanism angles, sub-avatar laddering, and compliance-first advertorial funnels, all rebuilt in a few weeks, not quarters.
Your profit compounds
Lower CPMs and higher ROAS, with more SKUs working. We test and iterate weekly so the gains keep compounding.
We are not for everyone, on purpose
We are like good lawyers. We only take the cases we know we can win. That selectivity is why our clients get senior attention and real outcomes, not a seat in a queue.
A fit if you are
- A Shopify DTC brand doing $50K to $1M a month
- Past product-market fit, ready to scale spend
- Tired of junior-staffed agencies and creative plateaus
- Willing to treat growth as testing, not a light switch
×Not a fit if you
- Want a vendor to manage, not a partner who owns the outcome
- Are pre-revenue or still hunting for product-market fit
- Expect overnight results with no testing window
- Need ten services from one generalist agency
Performance creative is non-negotiable
The audit is the proof, before you pay a thing
Most agencies pitch. We diagnose. Your first call is a full growth audit of your account, creative, and funnel. You walk away with a concrete plan you can act on, whether or not we ever work together.
Book your free audit callAudit first
A real diagnosis on call one. No pressure, no payment link.
Month to month
No setup fee, no long lock-in. We earn the next month every month.
Senior only
The people who audit your account are the people who run it.
Skin in the game
Our operators are aligned to your outcome, not billable hours.
Who actually runs your account
No junior handlers. The partners who diagnose your growth are the ones in the account every week.
Hamid Chakir
LinkedInCRO and landing-page architect for 7 and 8-figure DTC brands. Runs the strategy call, the funnel teardown, and the weekly testing loop that turns spend into profit.
Yassine Chakir
LinkedInBuilds the direct-response creative system that scales DTC brands: mechanism angles, sub-avatar laddering, and advertorial top of funnel grounded in the Schwartz framework.
Straight answers to what founders ask us
Conversion rate, creative, Meta ads, AI search and scaling supplement brands, written by the operators who run the accounts.
Have any questions?
Succession Media is a DTC growth agency for Shopify brands doing $50K to $1M a month. Co-founded by Hamid Chakir (CRO and landing pages) and Yassine Chakir (direct-response creative), it runs creative, Meta media buying, conversion rate optimization and AI search optimization (AEO and GEO) in one loop, with senior operators only, month to month and no setup fee.
We work with Shopify DTC brands in the $50K to $1M a month band who have hit a plateau on creative and funnel mechanics. We diagnose what is actually capping growth and rebuild the creative plus funnel logic to break the next tier. Creative, media buying, and CRO in one loop.
We pull your ad account and funnel apart live and give you a real diagnosis. It is an audit, not a pitch. You leave with something useful whether or not we work together.
Pricing depends on scope. It would be misleading to quote a number without seeing your setup. We work month to month with no setup fee, so there is no long lock-in.
Supplement, sexual wellness, and women's health brands are our sharpest edge because of the compliance and creative complexity. We also work with other DTC categories in the same revenue band.
Marketing is not a light switch. It is testing, optimizing, and scaling. The creative rebuild lands in weeks, the compounding shows over the first 60 to 90 days. We set that expectation on day one instead of overpromising on day one and disappointing on day thirty.
Yes. Our case studies page (succession.media/case-studies) covers brand results and an anonymized top-10 US supplement brand. The full dashboards behind each one are walked through on the call, under NDA where the client requires it.
GEO is the work of getting a brand named and recommended inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. For a DTC brand it means building the proof AI engines trust beyond your own site: reviews, expert mentions, comparison content and clean product data in the catalogs AI shopping pulls from.
AEO is the work of making your own pages easy for AI to quote. We rewrite product pages, FAQs and comparisons into short, direct answers and add schema markup that tells AI engines exactly what you sell, who it is for and what it costs.
We run your top buying questions through ChatGPT, Perplexity, Gemini and Google AI Overviews to see who gets named instead of you. Then we fix the sources those engines read: clear answer-style product pages with schema, third-party reviews and comparisons, and product data in AI shopping catalogs. AI-referred sessions, orders and revenue are tracked from Shopify and reported monthly.
Big do-it-all agencies staff your account with juniors and spread thin across ten services. We work toward one outcome, profitable growth for Shopify brands, with senior operators only. Creative, media, CRO and AI search run as one loop, which is why the work compounds instead of stalling.
Ready to break your next tier?
Book a free growth audit. Worst case, you walk away with a diagnosis you can act on today. We hold a limited number of audit slots each month so every one gets senior attention.