HI, WE'RE SUCCESSION
Your Growth Partners
We turn DTC ad spend into compounding profit. Creative, media buying, and CRO in one loop for scaling Shopify brands. We do one thing and we go deep: diagnose what is actually capping your growth, then rebuild the creative and funnel logic to break the next tier.
Trusted by 7-figure DTC brands
“Stuck at $180K a month for eight months. They rebuilt the whole creative architecture in six weeks. We hit $340K by month three.”
Snapshots from the brands we run
Live Shopify dashboards from accounts we operate. Numbers and brand identities are shared with permission; full named case studies come on the call under NDA.
See the work, in their words
A Succession client walks through what changed when we rebuilt their creative and funnel.
Modern DTC growth is a minefield
- ×The founder is the creative bottleneck and the queue never clears.
- ×Creative that got you here is running too long. CPMs climb, ROAS slides.
- ×UGC creator output is inconsistent and impossible to scale.
- ×One supplement claim and the ad account goes dark mid-launch.
- ×The whole business leans on a single hero SKU.
- ×The last agency staffed your account with juniors who never ran your category.
There is a better way. Enter Succession.
We are not a vendor you manage. We are the creative and growth partner that owns the outcome with you: founder to founder, senior operators only, grounded in the Schwartz awareness framework that actually moves the auction.
“We only win when you win. That is why we put the diagnosis before the pitch, and the work before the invoice.”
The perfect fit for your stage
Creative System Rebuild
A Schwartz-grounded creative engine, not a pile of one-off ads. We rebuild your mechanism, ladder sub-avatars, and structure advertorial top of funnel so the work compounds.
- Mechanism and angle research
- Sub-avatar laddering
- Advertorial top of funnel
- Compliance-first copy for supplements
Media Buying and CRO
We run the spend and tighten the funnel in one loop. Account structure, testing cadence, and landing-page CRO managed together so every dollar works harder.
- Meta media buying
- Parallel account structure
- Weekly split testing
- Landing page and funnel CRO
The tools we run growth on
Battle-tested platforms across storefront, paid media, measurement, and creative, wired into one growth loop so nothing falls through the cracks.
ShopifyStorefront & checkout
MetaPaid social
Google AdsSearch & PMax
TikTokShort-form ads
AnalyticsMeasurement
FigmaCreative & designBreak the next tier in 3 steps
Book your audit call
We pull your ad account and funnel apart on a live call, and you leave with a clear diagnosis to act on.
We rebuild the funnel
New mechanism angles, sub-avatar laddering, and compliance-first advertorial funnels, all rebuilt in a few weeks, not quarters.
Your profit compounds
Lower CPMs and higher ROAS, with more SKUs working. We test and iterate weekly so the gains keep compounding.
We are not for everyone, on purpose
We are like good lawyers. We only take the cases we know we can win. That selectivity is why our clients get senior attention and real outcomes, not a seat in a queue.
A fit if you are
- A Shopify DTC brand doing $50K to $1M a month
- Past product-market fit, ready to scale spend
- Tired of junior-staffed agencies and creative plateaus
- Willing to treat growth as testing, not a light switch
×Not a fit if you
- Want a vendor to manage, not a partner who owns the outcome
- Are pre-revenue or still hunting for product-market fit
- Expect overnight results with no testing window
- Need ten services from one generalist agency
Performance creative is non-negotiable
The audit is the proof, before you pay a thing
Most agencies pitch. We diagnose. Your first call is a full growth audit of your account, creative, and funnel. You walk away with a concrete plan you can act on, whether or not we ever work together.
Book your free audit callAudit first
A real diagnosis on call one. No pressure, no payment link.
Month to month
No setup fee, no long lock-in. We earn the next month every month.
Senior only
The people who audit your account are the people who run it.
Skin in the game
Our operators are aligned to your outcome, not billable hours.
Who actually runs your account
No junior handlers. The partners who diagnose your growth are the ones in the account every week.
Hamid Chakir
LinkedInCRO and landing-page architect for 7 and 8-figure DTC brands. Runs the strategy call, the funnel teardown, and the weekly testing loop that turns spend into profit.
Yassine Chakir
LinkedInBuilds the direct-response creative system that scales DTC brands: mechanism angles, sub-avatar laddering, and advertorial top of funnel grounded in the Schwartz framework.
Have any questions?
We work with DTC brands in the $50K to $500K a month band who have hit a plateau on creative and funnel mechanics. We diagnose what is actually capping growth and rebuild the creative plus funnel logic to break the next tier. Creative, media buying, and CRO in one loop.
We pull your ad account and funnel apart live and give you a real diagnosis. It is an audit, not a pitch. You leave with something useful whether or not we work together.
Pricing depends on scope. It would be misleading to quote a number without seeing your setup. We work month to month with no setup fee, so there is no long lock-in.
Supplement, sexual wellness, and women's health brands are our sharpest edge because of the compliance and creative complexity. We also work with other DTC categories in the same revenue band.
Marketing is not a light switch. It is testing, optimizing, and scaling. The creative rebuild lands in weeks, the compounding shows over the first 60 to 90 days. We set that expectation on day one instead of overpromising on day one and disappointing on day thirty.
Yes, named case studies with full numbers are shared on the call under NDA. We keep client numbers private in public copy on purpose.
Big do-it-all agencies staff your account with juniors and spread thin across ten services. We do one thing, DTC growth on one channel, with senior operators only. Focus is why the work compounds instead of stalling.
Limited audits each monthReady to break your next tier?
Book a free growth audit. Worst case, you walk away with a diagnosis you can act on today. We hold a limited number of audit slots each month so every one gets senior attention.