Wholier: $472,162+ more monthly revenue after a full creative and funnel rebuild
Wholier makes plant-based health essentials, including a multivitamin for plant-based people and organic plant protein. Succession was part of a full creative and funnel rebuild for the brand, treating ads, landing pages and conversion as one system. Monthly revenue rose by $472,162+. The detail behind that figure is shared on a call.
- Client
- Wholier
- Industry
- Supplements (vegan / plant-based)
- Platform
- Shopify
- Services
- Creative, Landing pages, CRO
- Result
- +$472,162 monthly revenue increase
+$472,162
Monthly revenue increase
Written by Hamid Chakir, Co-Founder, CRO and Landing Pages
Who is Wholier?
Wholier (styled in lowercase as "wholier") sells plant-based health essentials. The line includes Multi for Plant-Based People, a vegan multivitamin, alongside Organic Plant Protein with prebiotics, Night Minerals magnesium and calcium drink, Peppermint Stomach Soother and Cortisol Balance.
The brand was founded by Lisa Gonzalez-Turner and describes itself as woman-owned and made in the USA. Its shoppers are vegans, plant-based eaters and clean-label health buyers. Its positioning is built on honest sourcing: made from plants, science-backed, third-party tested, USDA Organic, with glass bottles and compostable refill pouches.
Wholier sells direct on Shopify and offers subscriptions that customers can skip, pause or cancel.
What did the brand need?
A plant-based supplement brand sells to one of the most informed audiences in ecommerce. That is both the opportunity and the constraint.
Vegan and clean-label shoppers read labels. They compare sourcing, certifications and packaging, and many of them already take something. The job of the creative is not to explain what a multivitamin is; it is to show why this one fits a plant-based life better than what they have now. The job of the page is to back that claim up quickly, without burying the buyer in detail they have already seen elsewhere.
Subscription adds a second test. A replenishment brand earns its margin on the second and third order, so the first order has to set the right expectation. When a category is this crowded, small fixes on a tired funnel rarely move revenue on their own. That is when a full rebuild of creative and funnel, done as one piece of work, becomes the better bet.
How do we approach a full creative and funnel rebuild?
We rebuild the ads and the funnel together, because an ad that makes a strong promise loses its value the moment the visitor lands on a page that tells a different story. Below is the method in principle. The specific concepts, pages and offers stay private.
- Creative as a system. We research the angles and sub-audiences inside the core market, then build concepts for each. Every concept is checked against the desire, awareness level and sophistication of the audience before it goes into production. Our guide on applying Schwartz's levels of awareness to Meta ads explains the thinking.
- One loop for media and CRO. Each landing page continues the ad angle that feeds it, and creative and pages are judged on one shared scorecard that shows sessions, cost per session, conversion rate and revenue per session next to ROAS.
- Compliance built in. Supplement copy stays in structure and function language, and the landing page is reviewed as part of the ad, not after it.
- Speed and daily reads. New variants go live fast, and we read results every day instead of waiting for a monthly report.
A rebuild does not mean one big launch and then hope. Once the new system is live, the gains come from small daily changes: find the step where visitors drop, change one thing, read it on comparable days, keep what works.
What did the rebuild deliver?
After the full creative and funnel rebuild, Wholier's monthly revenue increased by $472,162+. That is the figure on our homepage, and it is the only one we publish for this brand.
The rest of the breakdown is something we walk through live. A revenue figure is only useful with its context, and a call is the right place for that. Book a free growth audit to see it.
When is a rebuild the right call for a supplement brand?
A rebuild makes sense when the cap is structural: the same few angles running for months, pages that do not match the ads, and a subscription offer nobody has revisited. If only one of those is true, a targeted fix is usually faster. Our guide on how often to refresh Meta creatives helps you tell fatigue apart from a deeper problem.
We will not promise the same number. Every brand starts from a different place. We start with an audit that tells you which of those caps applies to you, and you keep the findings whether or not we work together.
Terms are scope-based and month to month, with no setup fee. See our services, browse all case studies, or book a free growth audit.
Sounds like your brand?
Succession Media works with Shopify DTC brands doing $50K to $1M a month. A call is worth it if:
- You sell plant-based or clean-label supplements to an audience that reads every label and compares brands closely.
- Your ads have run on the same few angles for months and new creative no longer moves revenue.
- Your landing pages were built separately from your ads and do not continue their story.
- You run subscriptions, but the first-order experience has not been revisited in a long time.
FAQ
Can I see the full numbers?
Yes, on a call. We publish only the homepage figure of $472,162+ for Wholier. We walk through the context behind it live, within what we are able to share.
What does a full creative and funnel rebuild include?
New creative built as a system of angles and sub-audiences, landing pages that match each ad angle, and conversion work from page to checkout, all read on one shared scorecard. We do not publish the specific ads or pages we built.
Do I need a full rebuild, or just a few fixes?
It depends on where the cap is. If creative, pages and offer are all tired, a rebuild is usually faster. If one step is leaking, a targeted fix is better. The free audit tells you which it is.