Omar Ghouat
AI Search Lead (AEO + GEO), Succession Media
Leads AI search at Succession Media. Builds the tracking that shows how often ChatGPT, Perplexity and Gemini name a brand and which sources they cite, and ties AI-referred sessions to Shopify orders.
Areas of expertise
- Generative Engine Optimization (GEO)
- Answer Engine Optimization (AEO)
- AI search visibility tracking
- AI referral attribution in Shopify and GA4
- Structured data and llms.txt
Guides by Omar
- AI Search (AEO + GEO)Does llms.txt or schema help my Shopify store show up in ChatGPT?
- AI Search (AEO + GEO)How can I check if ChatGPT recommends my brand?
- AI Search (AEO + GEO)How do I get my Shopify products recommended by ChatGPT?
- AI Search (AEO + GEO)How do I track ChatGPT and Perplexity traffic and sales in Shopify and GA4?
- AI Search (AEO + GEO)How do supplement and wellness brands get recommended by ChatGPT?
- AI Search (AEO + GEO)How much does a GEO agency cost for an ecommerce brand?
- AI Search (AEO + GEO)Is GEO worth it for a DTC brand, or is it just SEO rebranded?
- AI Search (AEO + GEO)What is the best GEO agency for a Shopify or DTC brand?